Corporate training videos rely heavily on messaging. If the messaging isn’t right, the entire point of the video is moot. If you can help clients get their messaging right, you’ll land the job and have plenty of opportunities for future work.
Breaking into the world of corporate training videos is a great opportunity for voice over artists. If you get the style right, make connections in the industry, and nail the brief, you can get reliable and steady work through an online voice over agency like Outspoken.
Voiceover Casting: Understanding the different types of training videos.
Corporate training videos can be divided into two main categories: Internal use (used for training employees, for example) and External use (used for trade shows, presentations, and advertising to the public).
All types of corporate training video voiceovers can be a lucrative and reliable source of income. Every major corporation produces regular training content for their employees. These companies like to have one artist whom they like and trust to record voice over for their corporate videos.
Here are some other types of corporate videos you should know be familiar with before you start recording:
- Introduction videos – These videos introduce a company to new employees. These should be informative and enthusiastic, encouraging new employees to get excited about the company. It’s important that your read is clear and slightly animated. The audience should hear the friendliness and the “smile” in your voice. After all you are telling them about the next exciting chapter in their lives.
- Training and internal Communication – After a new employee is introduced to the company, they need to know how things work, and in some cases, how to perform their duties. These videos should be informative and professional – make sure you keep the listener awake. Read the script carefully to better understand who your audience is. That way you’ll be able to establish a relationship between yourself (“a guide”) and your listeners (“students”). Their success in this career – and your success, winning this job, depends on it.
- Presentation Videos - These videos aim to educate the viewer about the company and encourage them to invest or buy. They tend to be more professional and formal. This is the type of content that requires a sense of confidence and assurance in your voice.
- Explainer videos – Explainer videos help customers learn about the product or company. The read should be a little bit bouncy and inviting, but informative at the same time. Again, read the brief carefully, decide who you’re talking to, and really think about the product. What is the best way to talk about it?
4 Voiceover Casting tips for Corporate Training Videos
No matter what type of corporate training voiceover casting you’re going out for, the following tips will help you land the job.
- Research, research, research - The first thing you should do when auditioning for an internal corporate training video is research the company. Get a feel for their style, company identity, and brand. Do they prefer a bouncy, upbeat tone, or something more formal and serious? No matter which tone you choose, you should always have good enunciation and an educated tone.
- Slow it down a little – Corporate training videos are usually long and complex narrations. Don’t rush your read. The average reading speed is 150 words per minute. With these types of narrations, you should aim for 120 – 130 words per minute. This will allow your audience to comfortably absorb the knowledge.
- Get comfortable and use your body – before you start recording an audition, make sure you are in a comfortable position. Regardless of whether you are sitting or standing in front of your mic, you have to watch your posture. Draw your shoulders back a little to open up your chest. Relax your throat and your tongue. A lot of actors like to use their body to make their read more natural and believable. Feel free to move your arms as if you‘re talking to a real person in front of you. Most of all, always remember to warm up your voice before you start recording.
- Don’t be afraid to ask questions – if something is unclear in the brief or you need more information on the product, policy or the people who will be listening to the recording, don’t be afraid to ask. Clients are usually happy to provide this information. The more you know, will not only help you get the recording right, but it will also show the client that you take your job seriously.
Working on corporate training videos is a great way to earn regular income as a voice over artist. While some of the recordings are quite straight forward, others need some time to prepare. Always read the brief carefully and do your research thoroughly. Whatever the project is, remember that your voice is the guide to help the audience better understand what they need to know about the company, its policy or their product.
If you want to know more about how to be more successful in your castings, click here.
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